Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim & Renée A. Mauborgne
Author:W. Chan Kim & Renée A. Mauborgne [Kim, W. Chan]
Language: eng
Format: epub, pdf
ISBN: 9781625274496
Publisher: Harvard Business Review Press
Published: 2014-01-20T05:00:00+00:00
FIGURE 6-6
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The profit model of blue ocean strategy
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A business model built in the sequence of exceptional utility, strategic pricing, and target costing produces value innovation. Unlike the practice of conventional technology innovators, value innovation is based on a win-win game among buyers, companies, and society. Appendix C, “The Market Dynamics of Value Innovation,” illustrates how such a game is played out in the market and shows the economic and social welfare implications for its stakeholders.
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim & Renée A. Mauborgne.pdf
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